Information We Collect
Transactional Information. We generate and collect information concerning you in connection with offering and providing services and merchandise you request or order, including information generated or received in connection with your transactions with us. This may include information that you provide for processing and shipping purposes, such as name, phone number, shipping address, billing address, e-mail address, and credit or debit card information. We may share this information with service providers and third parties as necessary to process your transactions (such as shipping a book to the appropriate address). The forwarding of your personal information in connection with purchases through the Site of merchandise offered by third-party sellers is further addressed in the “How We Use and Share Information” section below.
Some of our electronic transactions are made using an approved postal service provider who assigns a unique identifier to the transaction as part of the process. Such identifier, and the associated customer name, shipping and billing addresses, telephone number, e-mail address, and other relevant information may be provided to the U.S. Postal Service upon request or in connection with a legal investigation or requirement.
Your Account. If you set up an account for use on our Site, we will collect information from you as necessary to support your use of the account and to process transactions you make using the account. In addition, when you create an account, you will be required to create a username and password. It is your responsibility to maintain the confidentiality and security of your account username and password.
Log Data. When you access and use our Site, we may automatically record information concerning your activity on the Site. This may include your IP address or other identifier, your browser type, the types of information you search for and view on our Site, locale preferences, and your mobile carrier. If you arrived at our Site by clicking on an advertisement or promotion on another website, we may also take note of the web page you visited before you came to our Site.
Third Party Data Collection/Online Tracking. We may use third-party advertising services to serve ads when you visit the Site, and we use third-party analytics services to help us understand and improve the usage of the Site and the effectiveness of our marketing efforts. These services currently include but may not be limited to Google Analytics. The providers of these services may use your IP address or an anonymous identifier as well as certain information from your browser, together with other non-personal information about your visits to our Site and other websites, in order to provide advertisements about goods and services of interest to you on our Site and other websites and/or to provide analytical information for our Site and other websites. If you would like more information about advertising networks, including choices about the use of information by Google and other companies for multi-site advertising purposes, go to www.networkadvertising.org and www.networkadvertising.org/choices/. Also, Google offers a Google Analytics browser add-on (designed to be compatible only with certain browsers) to provide website visitors the ability to prevent their data from being collected and used by Google Analytics. That add-on may be obtained here: https://tools.google.com/dlpage/gaoptout?hl=en; and other privacy controls are available here: www.google.com/analytics/learn/privacy.html.
We use a third-party payment processor in the course of processing your orders or requests. This processor may prepare, use, and/or share with third parties aggregated, non-personally identifiable information derived from transaction information of all of our customers, or specific groups of our customers. In addition, we have engaged a third-party service provider for shipping purposes to facilitate efficient and accurate use and printing of postage. That service provider may receive, access, use, and disclose certain limited personal information in furtherance of its responsibilities as a postage and shipment services provider.
Currently, various Internet browsers offer a “do not track” or “DNT” option that uses a DNT header to indicate the DNT preference setting on the browser. BGP does not currently commit to responding to browsers’ DNT signals with respect to the Site, in part because no common industry standard for DNT has been adopted by industry groups, technology companies, or regulators, including no consistent standard of interpreting user intent. BGP takes privacy and meaningful choice seriously and will continue to monitor pertinent developments in this area.
We do not permit our third-party service providers to collect information from the Site for other websites or for their own purposes other than as described in this section.
Social Media Features. The Site includes social media features, such as the Facebook Like button. These features may collect your IP address and which page you are visiting on the Site, and may set a cookie to enable the feature to function properly. Actions you take in connection with social media features may be reflected in a manner visible to others; for example, if you “Like” us on Facebook, others may be able to see that you have done so.
Social Media Pages. The collection and use of information on social media websites and applications is governed by their own privacy policies. Please remember that any information posted on the Half Price Books Page on Facebook (“BGP Facebook Page”) or on other social media pages or channels is public.
We may receive personal information from a social media site platform or application when you connect through a social media feed, post content, or otherwise interact with us using social media tools. For example, we may receive basic Facebook account information (name, e-mail, gender, birthday, current city, and profile picture URL) through the BGP Facebook Page. Also, when you “like,” “subscribe to,” or send a “tweet” to us through a social media channel, we may receive your username, handle, and any other available personal information from the social media site or application. All information received from social media sites and applications is treated and used in the same manner and for the same purposes as described in this Policy with respect to similar information we obtain through the Site.
Geo-Location Information. Many mobile devices permit applications to access real-time location-based information. We may collect and use that information, with your consent, in order to enhance the features and functionality of our mobile applications and service offerings. With respect to non-mobile devices, some of the information we collect, such as IP addresses, may be used to estimate an approximate location of the device you are using to access our Site.
How We Use and Share Personal Information
We use personal information to carry out requested transactions, to provide services, and to improve our Site and our service and merchandise offerings. We may use some of the information that we collect concerning you in order to present you with information concerning services or merchandise that may be of interest to you. For example, we may tailor our marketing efforts based on the types of services and merchandise you purchase, the merchandise in which you demonstrate an interest, and your use of our Site. Please note that we will separately obtain express or implied consent from you before contacting you whenever we are required to do so by law (such as the Canadian “anti-spam” law). In addition, we may retain and use communications, transaction details, your IP address, and identifying information in order to maintain audit trails for security purposes.
We may provide personal information to third-party providers of goods and services who assist us in maintaining the Site and in other aspects of our business operations. We require that those providers use personal information only for that purpose, and we also require assurances that they will appropriately protect personal information entrusted to them.
Protecting Personal Information
We are committed to maintaining the security of personal information. We employ reasonable security measures to secure and protect the information we receive. Please remember, though, that neither the Internet nor any method of electronic transmission or storage is 100% secure.
We disclose personal information as necessary to operate our business, such as in connection with providing assistance and merchandise to you or processing your transactions. We also may disclose information concerning you if required to do so by law or if we believe that such action is necessary to comply with a legal obligation or to protect and defend our rights or property, or those of others.
Sales, Mergers, and Acquisitions
In the event of a sale or other transfer of ownership of our business to a third party (whether by private sale, through operation of law, as part of a divestiture plan, or otherwise), we will provide personal information and transaction history associated with each such location or business unit to the persons and/or entities assuming control of such location or business unit.
How to Contact Us
Customer questions, comments and feedback are very important to us. For privacy-related issues, email us at firstname.lastname@example.org, or write to us at: Baba Ganeesha Press Attention: Duane Utech, PO Box 81336, Rochester, MI 48308.
Notification of Changes to Policy